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10 Concrete Tips for Instagram Post for Your Restaurant

By Steffen Andersen · 10. January 2024

In today’s digital age, Instagram has become more than just a platform for sharing photos; it’s a powerful tool for businesses to connect with their customers and promote their brand.

For restaurants that rely heavily on takeaway orders, Instagram can be a game-changer.

But how can you make your restaurant’s Instagram page more active and engaging?

We’ve got you covered with some concrete tips on what kind of posts you should be making.

Tip 1: User-Generated Content:

User Generated Content

User-Generated Content

Encourage your customers to share their own photos 📸 and experiences at your restaurant by using a branded hashtag.

Repost 🔁 user-generated content on your Instagram page, giving credit to the original creators.

Not only does this build a sense of community, but it also provides fresh content and authentic testimonials.

Tip 2: Showcase Your Coffee Artistry:

One of the best ways to capture your audience’s attention on Instagram is by showcasing your coffee ☕️ artistry.

Take high-quality photos of your beautifully crafted lattes, cappuccinos, and other specialty drinks.

Experiment with different angles and lighting to make your beverages look even more enticing.

You can also use Instagram’s built-in editing tools or third-party apps to enhance your photos.

Tip 3: Behind-the-Scenes Sneak Peeks:

Give your followers a glimpse behind the scenes of your restaurant’s daily operations. Show how you source your coffee beans, introduce your talented chefs 👨‍🍳 or baristas, or share the process of creating your signature dishes.

People love getting a peek into the inner workings of their favorite restaurant, and it humanizes your brand.

Tip 4: Collaborate with Influencers:

Consider collaborating with local influencers or food bloggers who have a strong Instagram presence.

Invite them to your café 🏠 and offer them a taste of your best dishes in exchange for a shoutout on their Instagram accounts. Their followers might become your customers too!

Tip 5: Host competitions:

host competitions


Hosting competitions for your Instagram followers can be a game-changer for your restaurant’s social media strategy.

Competitions 🎮 not only engage your existing audience but also attract new followers. They create a sense of excitement and community around your brand, driving increased interaction and visibility.

Moreover, competitions encourage user-generated content, as participants often share their entries with their own followers, expanding your restaurant’s reach organically.

By offering enticing prizes related to dining experiences or exclusive discounts, you incentivize participation and loyalty among your customers.

In essence, Instagram competitions are a fun and effective way to boost 🚀 engagement, build brand awareness, and turn your followers into enthusiastic advocates of your restaurant.

Tip 6: Highlight Your Menu:

Create visually appealing posts that highlight your café’s menu items.

Whether it’s a mouthwatering shot of your freshly baked pastries, a close-up of a gourmet sandwich, or a colorful display of your salads, show off your delicious offerings.

Consider running specials or promotions on Instagram to entice your followers to try something new.

Tip 7: Customer Spotlights:

Engage with your loyal customers by featuring them on your Instagram.

Ask for their permission to take a photo of them enjoying their coffee or takeaway meal, and share it on your page.

This not only creates a sense of community but also provides social proof that your restaurant is the place to be.

Tip 8: Seasonal and Holiday Celebrations:

Embrace the seasons and celebrate 🎉 holidays with themed posts.

Decorate your restaurant, create special menus, and post content that reflects the spirit of the season. It encourages customers to visit during specific times of the year.

Tip 9: Show food & drinks pairings:

Post photos of food and drink pairings 🍔🍹.

Show how well a particular side complements a main dish or how a specific drink enhances the flavours of a dish.

Highlighting these pairings can inspire customers to explore your menu further.

Tip 10: Show your logo & name:

branded takeaway packaging

Branded Takeaway Packaging

Showcasing your branded takeaway packaging on Instagram is a strategic move that can significantly benefit your restaurant.

When customers see your branded packaging 🛍️ in photos, they instantly associate it with your café’s quality and style.

It’s a subtle yet powerful way to remind them of the delightful experiences they’ve had at your café or entice them to give it a try.

Not only is it important to show your branded takeaway packaging, but also show your interior design if that has your logo or name on it.

The more you will show it, the easier it will be for your customers to remember the delightful experience.


Here are some tips on what you should do on your instagram profile generally – when to post, what & how to respond to comments.

  • Post Regularly and Strategically:
Social Media

Social Media

Consistency is key on Instagram.

Create a posting schedule and stick to it. Use analytics 📊 to determine when your audience is most active and schedule your posts accordingly.

This ensures that your content reaches as many people as possible.

  • Post a lot on your story:

Instagram Stories are a fantastic way to keep your audience engaged in real-time. Use Stories to showcase daily specials, or a “behind-the-scenes” look at your café’s daily life.

  • Engage with Your Audience:

Don’t forget to engage with your followers! Respond to comments, answer questions, and interact with your community.

Building a strong relationship with your audience will foster loyalty and encourage them to visit your café.

  • Themed Posts and Hashtag Challenges:

Create themed posts and hashtag challenges to keep your Instagram page exciting and interactive.

For example, you can have “Muffin Mondays” where you showcase a different muffin flavor each week or challenge your followers to come up with the most creative coffee art using your branded hashtag.

These initiatives can boost 🚀 engagement and reach.

In conclusion, Instagram can be a powerful marketing tool for cafés that rely heavily on takeaway orders.

By showcasing your coffee artistry, highlighting your menu, and engaging with your audience through interactive content, you can create a vibrant Instagram presence that drives more customers to your café and keeps them coming back for more of your delicious offerings.

So, grab your smartphone, start snapping some photos, and brew up some Instagram success for your café!

Content and Marketing Manager at Limepack

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