← Back to blog

Step-by-Step Guide: How to Create the Perfect Google My Business Page for My Coffee Shop

By Nikita Nielsen · 12. February 2024

Eager to see your coffee shop fill up with eager patrons?

Getting it right on Google My Business can make a world of difference.

This guide will take you by the hand and lead you through the process of creating an impeccable Google My Business page for your coffee haven.

From pinning your location on the map to minting five-star reviews—discover simple, effective ways to put your coffee☕️ shop on the GPS of every coffee lover out there!

Key Takeaways

  • Google My Business puts your coffee shop on the local SEO map – keeping your reputation steaming hot with sparkly reviews and a dapper business profile.
  • Optimize your coffee shop’s findability with a well-brewed mix of precise details, mouth-watering images, and a sprinkle of strategic keywords.
  • Leverage Google Posts and the Q&A section for daily specials and FAQs to keep the customer buzz going, and monitor your virtual foot traffic with Google My Business Insights.

Why Your Coffee Shop Needs a Google My Business Page

Ask yourself, “Why do most coffee shops appear in the top results when I search for a ‘coffee shop near me’?” The answer is Google My Business!

This nifty tool is the spotlight for your local businesses, illuminating all the juicy details, boosting credibility, and making sure your coffee shop shines in local Google search results.

But the magic doesn’t stop there. A Google My Business page is also a magnet for local coffee lovers and other businesses.

It boosts your visibility in local searches and lures in more business through local SEO. Plus, it gives customers a place to snoop around and connect with your coffee shop.

Let your customers leave reviews and show off your charm by responding to them.

Create a killer Google My Business listing and keep those online reviews in check to make sure your coffee shop’s reputation stays as hot as your brew.

Setting Up Your Coffee Shop’s Google My Business Page

Unveiling the significance of Google My Business for your coffee shop, let’s embark on the thrilling adventure of setting it up.

Our voyage encompasses account creation, inputting business details, and the verification process.

Account Creation

Creating a Google My Business account is as easy as making a cup of joe! All you need to do is:

  1. Sign in with your Google Account or create a fresh one if you haven’t got it.
  2. Add your coffee shop’s name and pick the right business category.
  3. And guess what? It won’t cost you a dime to create your business profile on Google. It’s totally free.

During the account setup, it is necessary to provide detailed information about your business such as name, address, phone number, website URL, business category, and operating hours.

It’s like giving them the secret recipe to your success.

And remember, before you can join the Google My Business party like most coffee shops, you’ll need to promise to show off your coffee shop accurately, play by Google’s rules, and keep your business names and categories consistent if you have multiple locations.

Inputting Business Information

coffee shop coffee shop

After your account is fully established, the next step is to elaborate on the specifics.

To make your coffee shop shine🌟 on Google My Business and appear in google searches, start with a business description that covers all the tasty services and products you offer, along with the cafe’s mission and history.

Don’t forget to add your cafe’s name and business location.

Then, simply sign into your Business Profile on Google, head over to ‘Info’ and then ‘Hours’, and spill the beans on your business hours and address details as prompted.

Accuracy is key because it:

  • keeps your listing current
  • boosts your visibility on Google
  • earns trust with reviews
  • even affects where your Business Profile ranks.

So, make sure you’ve got the following information on point:

  • Business name
  • Categories
  • Business address or service area
  • Phone number
  • Website URL

Oh, and don’t forget to add some extra spice with Google’s suggested attributes like ‘Free WiFi’ and sprinkle in some relevant SEO keywords.

Verification Process

The next step is to authenticate your coffee shop’s presence on Google. Verification can be done in several ways.

First, strut over to Google Maps, find your coffee shop’s name, hit ‘Claim this business’, and then just follow the verification process.

Or, you can click ‘Get Verified’ on your Google Business Profile and pick a verification method like ‘Phone or SMS’.

Google My Business offers several verification methods, including:

  • Instant verification
  • Postcard verification
  • Phone call verification
  • Email verification

Optimizing Your Coffee Shop’s Google My Business Page

At this point, your Google My Business page is fully established and verified.

However, this setup is just the stepping stone!

The real magic happens when you optimize your page.

We will discuss the selection of appropriate keywords, the addition of high-quality images, and the management of customer reviews.

Choosing the Right Keywords

Picking the perfect keywords can be a game-changer for your coffee shop’s online presence.

You see, keywords in Google My Business are like the secret sauce that makes your business profile more visible and helps it climb the search ranking ladder.

So, how do you find these magical keywords? Start by whipping up a list of 10-15 keywords that truly capture what your business is all about.

Here are some examples:

  • coffee shop in [town]
  • latte in [town]
  • live music
  • iced coffee near me

Then, sprinkle in some keyword research tool magic to fine-tune your choices.

Then, glide over to the Info section in the left-hand menu of your Google My Business profile, and add those relevant keywords that’ll make your business pop up like a charm when people are hunting for those terms, including local search engine optimization.

Adding High-Quality Images

coffee coffee

Moving on to the topic of images, high-quality images are the secret sauce for your coffee shop’s Google My Business page.


  • Boost brand recognition
  • Attract more clicks on your profile
  • Could even work their magic to elevate conversions, visibility, and ranking in search results.

To make your images stand out, aim for:

  • a resolution of 1200 x 900 pixels
  • a 4:3 aspect ratio
  • a file size under 10MB
  • dimensions at least 720 x 720 pixels

Stick to JPG, PNG, TIFF, or BMP formats for that additional visual impact.

And remember, there’s no cap on the number of photos you can showcase on Google My Business, but kicking off with a minimum of three top-notch snapshots is the golden ticket to nailing your presence.

Managing Customer Reviews

Last but not least, managing customer reviews. The best way to handle customer reviews on your coffee shop’s Google My Business page is to make use of the automated self-help flow provided by Google.

This handy tool can help you report any inappropriate reviews for removal and also keep tabs on the status of your reviews.

When dealing with negative reviews, it’s important to tackle them with a personalized response. Your initial step should be to address the feedback🗣️ directly on Google.

If you’re looking for guidance on how to respond effectively, there are online experts who can offer advice in this area.

Leveraging Google My Business Features for Coffee Shops

Having established, verified, and optimized your coffee shop’s Google My Business page, it’s time to escalate its effectiveness by utilizing some of its prime features.

Let’s dive into Google Posts, the Q&A section, and adding products and services.

Google Posts

Google Posts Google Posts

Google Posts is the cool new way for coffee shops to strut their stuff on their Google business profile. It’s all about reeling in customers and getting noticed in local searches.

To create a Google Post, simply log into your Google My Business account, locate your listing, and select the ‘Posts’ button in the navigation.

From there, you can write your message and hit ‘add post’. And what should you post about?

Well, the sky’s the limit🚀!

You can share daily brews, specialty drinks, introduce your staff members, and even showcase your shop’s proximity to other local attractions.

Q&A Section

Next up, the Q&A section. This is a great way to pre-answer any questions that your potential customers might have. Simply follow these steps:

  1. Search for your business on Google.
  2. In the “Questions and Answers” section of your business profile, select “See all questions”.
  3. Find the option to add FAQs and click on it.

The questions you answer can range from general ones like:

  • Is your coffee shop dog friendly?
  • What are your opening hours?
  • Do you have gluten-free options?
  • Can I make a reservation?
  • Do you offer Wi-Fi?

to specific ones about your menu or the type of coffee you serve.

Remember, quick and snappy responses to questions are key to keeping your customers engaged and informed.

Adding Products and Services

Finally, let’s talk about showcasing your products and services.

To add your offerings, head over to ‘Edit profile’ on Google Search or Google Maps, pick ‘Business information’ or ‘About,’ and then click ‘Products’ to add or update your offerings.

From your delicious coffee blends to your mouth-watering pastries, make sure your customers know what’s on the menu!

And don’t forget to update your offerings regularly to keep your customers in the loop about any new items or seasonal specials.

Monitoring Your Coffee Shop’s Google My Business Performance

With the establishment and optimization of your Google My Business page, and its information-filled content, it becomes essential to monitor its performance.

Monitoring your page is crucial to ensure continued visibility, customer engagement, and online reputation management.

Google My Business Insights can provide you with a wealth of information, including:

  • Customer actions
  • Webpage views
  • Customer retention
  • Revenue per table

This tool gives you a comprehensive view of your online performance.

Remember to regularly update your product and service listings to ensure your customers have the most accurate and up-to-date information.


If there’s one thing to take away from this guide, it’s this – a well-optimized Google My Business page can be a game-changer for your coffee shop.

From increasing your visibility in local searches to engaging with your customers and managing your online reputation, Google My Business is your ticket to online success.

So, what are you waiting for?

Frequently Asked Questions

How do I create a good Google Business profile?

To create a great Google business profile, make sure to complete every section, add high-quality images, respond to customer reviews, and post regularly. It’s your chance to make a fantastic first impression!

Is Google my business free?

Yes, creating a Business Profile on Google is free! You can manage your business on Google Search and Maps without any cost.

How can Google My Business benefit my coffee shop?

By using Google My Business, you can enhance your coffee shop’s visibility, interact with customers, and maintain a positive online reputation, ultimately driving more business your way. Try it out and see the results for yourself!

How to choose the right keywords for my Google My Business listing?

Create a list of keywords that accurately represent your business, then refine them using a keyword research tool to ensure they’re relevant. Happy keyword hunting!

All blog posts →